Ali Toumadj


021 277 1447

I have been helping Kiwis protect and grow their wealth since 1996, when I moved to New Zealand from the UK with my Kiwi wife.

I spent many years holding senior roles within large well-regarded financial services providers, and in 2007 established my own successful business leading a team of 24 advisers across the country.

Working within the Apex group I bring a passion for personal care along with a wealth of financial services expertise. I have a pragmatic approach to resolving immediate insurance and home loan needs, while also taking the steps necessary to ensure long-term financial success. Helping others create financial security underpins everything that I do.

In recent years, both myself and my wife have suffered serious health issues, so I know first-hand how unpredictable life can be – and how invaluable financial security is during challenging situations. I am now more dedicated than ever to ensuring clients have the cover they need to protect what matters most.

I have two teenage daughters, and when I am not in the office you’ll most likely find me fishing in the Coromandel.


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